Golden Ring principle from book “start with why?”

For company , success receipt as follows

• Capital
• People
• Market

But may fail. If u follow below order

• What — you know what u doing in your job or profession
• How — few know how
• Why — many don’t know purpose

How to become success . Invert or Reverse the order. Cause driven and strong believe

• Why — why are we doing this
• How —
• What —

Start with why?